Global and Indian Fashion Houses

Global Fashion Giants Gucci and Louis Vuitton In order to beneathstand the key victor factors required for any panache fireb every last(predicate) to succeed in the spherical scenario, we decided to look at two of the worlds largest movement conglomerates Gucci and Louis Vuitton. We looked at the evolution of these companies and in addition at the different strategies these companies choose employed oer time to earn the commit in the world stylus trade they have today. This abridgment helped us in figuring out(a) the feasibility of a a equivalent expression fireb altogether emerging from a country same(p) India.The sail through tendencying of our findings from these 2 companies from the cases we analyzed is given in point 1. in calm shot the Chinese lifestyle mug After looking at the cases of the 2 global giants, we figured that the context and market in which these companies have operated ar completely different from what the same would be for a p prowes snership emerging from India. In order to understand the aspects of establishing a sketch powerho delectation in an Indian context, we took a look at Shanghai Tang, the lead Chinese lifestyle stigmatize.Similar to India, the Chinese market as well as has a niche segment in the global form market, and hence the learning from this lodge helped us better understand the issues, challenges, key supremacy factors, etc. , for a form powerhouse emerging from India. Our findings from analysis of the Shanghai Tang company argon given in Exhibit 2. Names in Indian Fashion Although the Indian way of life labor is projected to rick at a in high spirits rate of close to 10%, the exertion is still largely fragmented with no major behavior powerhouse that provides ho tiltic manner solutions to its customers.There is still no single invent house to compete with companies equal Gucci or Louis Vuitton. Though there are a plug of individual contriveers with ren owned inter nationa l icons in their key of clientele, n angiotensin converting enzyme of them seem to have the potential to emerge as a global modality powerhouse in the near future. An important obtrusive trend in Indian elbow room houses so far is that closely of them are limited to clothes, whereas in order to emerge as a global fashion powerhouse, single needs to have a great invest of fashion goods and home runs in their portfolio. In this sense, just JJ Valayas syndicate of Valaya omes close to creation cal guide an Indian fashion powerhouse, with quartette brands in their portfolio go haute couture, foot behave, cuisine, furniture, tapestries, stunning fabrics and home furnishings. Some of the spark advance chase after in fashion in India today are JJ Valaya, Ritu Kumar, Ritu Beri, Rohit Bal, Manish Malhotra, Manish Arora, Rina capital of Bangladesh, Tarun Tahiliani, Abu Jani and Sandeep Khosla and Wendell Rodricks. A brief account of these put forwards and list of noteworthy c lientele is given in Exhibit 3. ? Exhibit 1 Global Fashion Giants Gucci and Louis Vuitton Case Study Rise of GucciGucci or House of Gucci has a rich history. Founded manner back in 1923 as a family run flog saddler shop, this companys reputation soared high right from the whizt because of its high quality harvest-tides. After 15 years, they naturalised their eldest retail outlet in Rome outside Florence. From the pocket-size root systems of a small family owned shop, Gucci has get hold a foresighted way to become a leading cry in fashion today, with oer 400 stores around the world in different countries. There are in any case several(prenominal) high-end department stores that house Gucci in their shelves today. PortfolioPremium leather products such as wallets, bags, car upholstery, clothing and also other fashion items like jewelry, watches, eyewear, ties, perfume, etc. good-natured dodging In the early 1990s, tom hybridisation, the CEO of Gucci then put a strategy in note that completely turned the company around and propelled it to the global market, making it the notable fashion label it is today. Elements of the employed strategy are briefly mentioned on a lower floor price Positioning themselves in the right segment ?Lowered prices of all items at an average rate of 30%, sireing their products closer to Prada and Louis Vuitton ? big(p) prices modificationd Guccis picture scan as a more customer orient company defect make over Coming up with the right product shamble ?Shifted tension of products from classic to fashion, thereby changing customers light towards a more glamorous edge ? Completely got rid of low-end products and hold standard portfolio across the globe Marketing Changing the theme of advertise ?Greatly increased expenditure on advertising and also changed focus from product to brand ? Associated product with several worldwide personalities, thereby gaining care from the pressDistri neverthelession full-fledged i ntegration ?Forward Integration greater control of the distribution process oRemoved distribution channel and setup forthwith Operating Stores (DOS) in prime areas oTook over all franchisees in uniting America ?Backward Integration Greater control over sourcing oTook over Di Modolo design studio and production facilities ? Acquisitions More products/brands oBranching out to a multi brand group oAcquired Yves Saint Laurent, Sergio Rossi, YSL Beaute and Boucheron Star antecedent Strategy ?Tom Ford do an iconic symbol for Gucci Case Study Louis VuittonLouis Vuitton is one of the oldest french fashion houses. Established in 1854 by Louis Vuitton as a company making flat-bottom trunks with trianon canvas, LV has come a long way to build the iconic brand of Louis Vuitton that holds a huge mete out in the world fashion market today. Portfolio Luggage bags, purses, wallets, jewelry, watches, footwear Winning Strategy The Louis Vuitton strategy has more or less rebrinyed the same over the ages, with even their portfolio remaining quite similar since the days of its inception. Let us now look at the different elements of LVs strategy that ave helped it become the global fashion powerhouse and world-wide influencer of fashion that it is today. determine Communicating high value through high price ?Pricing products very high ?Never cristaling any price cuts or discount sales give away makeover 29th most valuable brand in the world ?Showcasing at famous exhibitions ?Marketing campaigns with celebrities Product whole tone, Quality and Quality ?Remarkable focus on even the smallest of details ? amply focus on IPR ?No attempts at production of cheap goods ? social occasion of latest, state-of-the-art technologyService ?Lets customers customize their orders ?Delivers to the doorstep Marketing ? forwarding through word-of-mouth and PR through mass media, never uses telly ? Associates brand with famous personalities ?Throws flamboyant parties to take out media atte nding Distribution particular Distribution ?Distribution channels entirely company owned, with products interchange exclusively in company owned boutiques or reputed department stores ? of importtains brand image and value through company owned channel ? Company places boutiques in prime locations, also helping in publicityStar formulateer Strategy Marc Jacobs Face of Louis Vuitton ? Updated and refreshed the companys image as a luggage maker to one of the most fashionable off-the-peg and accessories. ?Recreated a brand targeted to younger customers with trendy and fashion-forward look. Exhibit 2 acquire from Shanghai Tang Background Shanghai Tang is a leading Chinese lifestyle brand. The company was established by David Tang whose main objective was to revive the Chinese traditional fashion and introduce it to the national market, and subsequent go on to become global.Shanghai Tang had a great advantage in the form of backing by a leading Swiss luxury fashion conglomerate Compagnie Financiere Richemont SA. Since this conglomerate had several famous luxury fashion brands in its portfolio, it helped Shanghai Tang a lot in terms of lift out practices sharing. Problems faced ?Went straight into the American/European market without gaining a foothold in the Chinese market, which motto their brand facing huge failure abroad ? Did not exile well in foreign community as brand was loosely traditional Chinese merc spateize ? No proper standing in European and American markets High price not justified in the Chinese market due to lack of standing in foreign markets new(a) Strategy Conquer your home before going out ? important strategy Capture local market before going global ? Main goal be the ambassador of the modern Chinese styles ? Main motive Reintroduce traditional Chinese aesthetics to the new consumer hearing Relevance to Indian fashion scenario ?Presence of a niche market for Indian fashion in global markets, similar to Chinese fashion ? Simi lar, much localized flavor which must be paid attention to while blueprint an international fashion brandExhibit 3 An account of the Indian fashion houses JJ Valaya Often referred to as the Monarch of Indian Fashion, Valayas house of fashion is possible the only Indian fashion house that comes close to being called a fashion powerhouse. His collection of hand embroideries and exquisite spousal trousseau are a rage in the fashion world globally. His label that was established almost cardinal decades earlier still has strong grip of the market and excels in wedding attires and evening wears, for some(prenominal) men and women. Career and supremacy JJ Valaya was the graduation exercise former to host a solo fashion show in India.He was also the set-back Indian reason to showcase his collection along with prominent world(prenominal) Designer Todd Oldham. Hand in hand with brother, TJ Singhs entrepreneurial abilities, he launched his brand JJ Valaya in 1991. His brand consisted of Couture line of attire, which gained great accolades from the fashion fraternity. This was followed by Valaya category in 1996 and a pret label Studio Valaya in 1999. In kinsfolk 2006, House of Valaya entered into a licensing agreement with Genesis Color Private Ltd to design and manufacture its diffusion label Valaya Quantum.Valayas novelty and his brothers entrepreneurial capabilities have made the House of Valaya a pioneer in the Indian fashion Industry. He is a founder member on the plug-in of Governors of the Fashion Design Council of India (FDCI) and the Official Brand Ambassador for Swarovski, India. Brand and Clientele House of Valaya is one of Indias most respected fashion houses. It not only caters to fashion lovers, but also provides a whole lot of luxury products, such as furniture, tapestries, stunning fabrics and home furnishings, haute couture and footwear, apart from cuisine.JJ Valaya has several successful solo fashion shows in his kitty, including the ones i n unseasoned York, London, capital of France, Dubai, capital of Singapore, Hong Kong and Johannesburg as well as in most major Indian cities. He also made an entryway into Bollywood, with the acquire Yaadein. Ritu Kumar An icon of the Indian Fashion industry and a frontrunner in establishing a position for India in the global forum, Ritu Kumars contribution has been impeccable to the fashion fraternity, both nationally and internationally. With almost five decades of work for display, the ornamentalist excels in both traditional and western outfits, though pagan attires are her specialty.She was the low gear women to roleplay the boutique culture to India, under the name Ritu. Career and success Starting at a smaller scale, Ritu Kumar has diversified her works of art globally. Though she excels in contemporary and classic style, she has also evolved indo-western fusion to attract the gamut of European buyers. Some of her global achievements include the wardrobes for look ac ross India, for participation in the International dishful pageants like girlfriend Universe, Miss world & Miss Asia Pacific, respectively. Brand and Clientele The brand Ritu has acquired great accolades internationally.The designer has not only restrained her work to the fashion industry, but has also dived into the other sectors that offer luxury to the people. The brand also launched a fragrance by the name the tree of life. In April 2002, Ritu Kumar launched her new sub brand, LABEL. She has twelve outlets in India, which offer a range of products from the naturalized to the contemporary. Ritu Beri Ritu Beri is one of the top Indian fashion designers who have been endlessly serving Indian fashion industry with her feminine and funky designer vestures.Career and success Fashion designer Ritu Beri has made a consistent progress in her life. She ledeted off by figure clothes for friends and relatives. Later on in 1990 she made her first move towards establishing her own fa shion studio Lavanya from where she knowing her maiden collection, a couple of which were instantly sold. Influenced by Indias rich cultural heritage she has come up with the most thin designs. She has also been given the challenge of designing for Indian counterpart in the curtain Raiser ceremony of Olympics at Atlanta. apart(predicate) from being a fabulous and top fashion designer she is a very good human being. She has got the heart of gold. She is highly tender-hearted for animals for which she has also started a project called Caring means sharing. The funds elevated through this collection would go for animal care. This collection would exhibit a wide array of products. This charming woman has the fire to make a difference in the fashion world. Brand and Clientele She started participating in International Fashion shows under the brand name of Ritu Beri since 1998.Her notable international clients are former US President Bill Clinton, Prince Charles, Moulin Rouge, Nicole Kidman, Hollywood actress Andy McDowell, Supermodel Laetitia Casta, famous Parisian Socialite Mrs. Lagerdere, Langes Swarovski & The Swarovski family, Elizabeth Jagger and Jerry Hall. Her notable Indian clients are Madhuri Dixit, ranee Mukherji, Preity Zinta, Parmeshwar Godrej & Shobha De. Manish Malhotra Fashion designer Manish Malhotra, a passionate fashion savvy has made his special position in the Indian film Industry. He has beautified the Indian film star celebrities with his impeccable designer outfits.Indian designer Manish Malhotra entered into the Bollywood parlance by designing wardrobe for Juhi Chawla. In the list of top young celebrity fashion designers, he is the most shining star who has been successful in earning both name and fame. Career and success Manish Malhotra is truly a master of fashion and has achieved a tremendous appreciation. His work has been honored with various submits like Filmfare Award, runner Opinion Poll Award, Siemens Viewers Choice Award, Bo llywood Award and the Lux-Zee Cine Award. He is continuously delivering quality work for fashion boutique castle in the air with which he is associated since 1998.This budding star of yesterday has truly become the pride of Bollywood. Brand and Clientele Manish has knowing costumes for almost all top actresses from sensuous Sridevi, Urmila Matondkar, Shilpa Shetty, and Manisha Koirala to bewitching and graceful Aishwarya Rai, Rani Mukherjee and Preity Zinta. Manish has made an incredible contribution to various Blockbuster light comedy films like Rangeela to romantic plastic films like Dil To Pagal Hai, Kaho Na Pyar Hai and Dilwale Dulhaniya Le Jayenge. The highlights of Manishs career also include designs for Michael Jackson and British super model Naomi Campbell.The high-profile couture store Reverie Manish Malhotra launched by him in 1998 was set up in association with industrialists Yash and Avati Birla which gain ground received a tremendous response and the cream of Mum bai high order and rich non-resident Indians become his clients. Tarun Tahiliani Tarun Tahiliani is a Bollywood celebrity costume designer who is exceedingly inspired by ethnic styles. Tarun Tahiliani started off as a fashion retailer by establishing his own fashion boutique in Mumbai and later went on to start his own brand label called Ahilian.Career and success Tarun Tahiliani is a Bollywood celebrity costume designer who has always been in the limelight. passing inspired by ethnic styles, fashion designer Tarun Tahiliani is of the opinion that sari is the most elegant dress that has a great dazzling effect. He thinks it is the most apt apparel for sensuous look and brings out the beauty of India women in the most attractive manner. He experiments with colors and fabrics and comes up with his own unique classy designs. According to him Sari has the capability of arousing sensation.He is apparently fascinated by Chikan embroidery of Lucknow and is often incorporated in his de signs. He also makes use of beads and semi precious stones to embellish the ensemble. He strongly believes that fashion is all about your comfort level with a particular attire. Brand and Clientele He has designed apparels for the Indian celebrities like Simi Garewal, Katrina Kaif, Deepika Padukone, Minisha Lamba, and Shilpa Shetty. The highlights of his designs are block printing, bandhini styles, beautiful color combination and rich silhouettes.His bridal collection for both men and women is highly sought after by the rich Indian and the NRI clients. He also designs bags and also does event and inside(prenominal) designing for marriages Rohit Bal Style is the mantra for Rohit Bal, the fashion designer from the enduring valley of Kashmir. The gloomy Boy of the fashion world, as Rohit Bal is popularly called, is cognise for his sophisticated cuts and cellular respiration fabrics. He weaves in the best for both men and women. His creations are a reflection of his own personality- not restrained by any norms. Rohit Bals originative mind gives a true bent of spirit in his work as well.Being christened by the Times magazine as the ascertain of Fabric and Fantasy, he purely live up to the expectations of being among the bandwagon of the Indian fashion industry leaders. Subtle in his choice of colors, Rohit prefers to use pastels and earthy tones to dress up his men and women. However, there is no one-signature style that the designer sticks to. Career and success It was Rohit Bals first collection which brought success to this intellectual designer and since then, there has been no looking back. He has made a name globally. Rohit Bal has designed outfits using almost all fabrics.Even khadi (Indian handloom framework) has been used by the immensely talented designer, to create exclusivity for the raw product and a demand in the market. Rohit has held shows in New York, London, Dubai, Singapore and Paris, including Paris Fashion workweek. Rohit Bal was also c hosen by the Khadi Gram Udyog, the largest handloom textile operation in India, to work with them. Rohit bagged the Designer of the Year award at the Indian Fashion Awards in 2006. He was also made Designer of the Year at the Kingfisher Fashion Achievement Awards in 2001. His line of designer clothes has been sold at even 15000 USD.His style is innovative and inventive and he does not shy away from having popular legends, history, fantasy or folklore on the outfits. Brand and Clientele The brand Rohit Bal created by the designer has been doing wonders in the fashion scenario. He has undefendable up a flagship store in Delhi and positioning stores at other places like Mumbai, Bangalore, Ahmedabad, Kolkata and Chennai as well. He also plans to open up stores in Middle East and Europe. After making a name for himself in the fashion fraternity, Rohit has also ventured into the designing jewellery for Kirtilals.He also plans to design and launch mens fashion accessories like cufflinks. The clientele list of this ace designer is a long one, some being celebrities like Uma Thurman, Cindy Crawford, Pamela Anderson, Naomi Campbell and Anna Kournikova. Most of his fashion shows in India, New York, Paris and Singapore are sponsored by The Swatch Group and he is also the brand ambassador for their Omega Watches, since 2001. Abu Jani and Sandeep Khosla Contemporary styles and the revival of bygone works of art molded neatly into modern fashion brocade This is what Abu Jani and Sandeep Khosla are all about.The suspender has made it to the fashion roach with their sheer talent and inventive potentials of a designer. The boys, as the gallus are famously known, have made ethnic apparels with a fresh flavor of trends that comes on year after year. To bring in a resurgence of traditional works of art, the duo has traveled to the remotest area, grasped the art and beautifully executed it in their finest of collections. Abu Jani and Sandeep Khosla are among the few people who have made it big globally. The duo was the first to bring out its collection at Harrods. Career and successAbu Jani and Sandeep Khosla started with a humble beginning and launched their germinal line Mata Hari. Soon, the magic of traditional and modern art charmed the interest of all and they launched themselves into the international forum. Their launch into the global forum was with a range of shawls, under the brand name of Shakira Caine mark at Harvey Nichols, Neiman Marcus and Harrods in London, along with Bergdof Goodman in New York and Knightsbridge in UK. Abu Jani and Sandeep Khoslas designer label Jashan, launched in 1989, was previewed at the Save the Children Charity fundraising ball in London.In celestial latitude 2003, they won the national award for designing some of the fabulous attires for the movie Devdas, which they had designed for Madhuri Dixit, Shahrukh Khan and Jackie Shroff. Brand and Clientele Their clientele list includes the whos who of the film fraternity , of both Bollywood and Hollywood. Besides British Prime Minister Gordon Browns wife, the designer duo also has dressed celebrities like Dame Judi Dench, Dame Maggie Smith, Darcey Bussell, and Sophie Marceau, as its international clients.Apart from creating apparels, Abu Jani and Sandeep Khosla have also ventured into the platform of interior designing, making a mark in this aspect as well. They have designed homes of celebrities like Amitabh Bachchan and Jaya Bachchan, Dimple Kapadia and Nikhil and Shewta Nanda. The duo has its retail flagship stores at Mumbai, Bangalore and Delhi. The beautiful and stunning designs of Abu Jani and Sandeep Khosla bring in a feel of traditionalism, within the realms of modernity. Wendell RoderickWendell Roderick is among the few designers who are haunt with Indian fashion with his art designs drawing inspiration from ancient India. cardinal can be sure that his clothes would have no sound embroideries and no stiff clothes. They would be easy to ca rry, yet give that elegant look that one aspires to have. Wendell Rodericks clothes could be worn at high society at large. His aim, to create a place for Goa in the world typify of fashion, has been triumphant only because of his sheer hard work and successful fashion shows.Career and success It was in 1990 that the designer launched his own label Wendell Roderick. triad years later after launching his own label, Wendell Roderick shifted base to Goa, creating splendid collections every time, mostly inspired by Tibetan Monasteries, Tribal symbols of shibah and Vishnu, the Harem at Istanbul, Tattoos of the Lambadi tribe and Clothing the Soul. Wendell Roderick was the first Indian who had got an opportunity to display his collection at the worlds largest garment fair at IGEDO, Dusseldorf.Apart from designing, he is also concerned with other sectors of the industry, like addressing on World Costume History, lettering for the countrys leading womens magazine, Chairman of the course s committee at the mount up of Technical Education, appointed by the Government of Goa, and member Advisory Board of Fashion Institutes and Lakme Fashion Week. He is also a Patron of the Kasturba Gandhi memorialisation Trust, Goa that promotes handspun Khadi. Wendell retails at countrys best stores, including the celebrated Wendell Rodricks Design Space in Panjim. Brand and ClienteleWendell Roderick has done a lot of work state of Goa. He has designed uniforms for the Goa State Traffic Police, the Four Seasons, the Goa Marriott Resort, the Vasco Sports Club football group and the staff of the Goa Tourism Development Corporation. Internationally, he was involved with designing advertisements for Wellspun, Delsey, SWATCH Bijoux, Breguet and Raymond Weil. He has earned a lot of recognition in the fashion circuit and has amused people with the simplicity projected in his designs. ELLEs Nirja Shah, models like Achla Sachdev and Nina Manuel take place raving at his designs.The designer has also worked with renowned Kathak dancer Daksha Sheth. even out now, he plans to launch a book on Goas clothing tradition. Rina Dhaka he Goddess of Oomph of Indian fashion, designer Rina Dhaka styles clothes with a lot of fun. Being in the industry for quite some time, Rina feels that globalization has exposed up avenues for young and dynamic women and with it, the options of women designers as well. To be in contemporize with demand for comfortable, yet stylish outfits for offices, designers are trying out all possibilities of being creative. Rina Dhaka emphasizes silhouette and is willing to take risks.In one collection, she mixed fur and boots with her Indian outfits, to create a unique look. every time, Dhaka tries to give four to five looks to in her collection. Career and success It was very early in her career when Rina got accolades for one of her design for the Miss India event from Rohit Khosla, the only ingenious designer of that time. The encouragement acted as a b ooster for Rina, who was all the more excited to bring out the best in her. Her first show in Singapore The Best of Indian Haute Couture met with a thumping success. Rina has also won a Yuva Rattan award in career, which is spread over almost three decades now.She is best known for her theme collections sheer trousers, crochet, stretch jersey, woolens and spider web motifs. Western wear still remains an area of dominance, though she also designs ethnic and conventional attires. She prides on the fact that her pieces can be worn as separates. Attaining a lot of success nationally, Dhaka has also achieved accredits internationally. Her works were featured in magazines, such as Vogue and Elle. Brand and Clientele Rina Dhaka has her collections, under the label Rina Dhaka, in stores like Carma-Delhi, Design Studio-Mumbai, Kimaya-Mumbai, Selfridges-London, Coin-Italy and Lord and Taylor-New York.She has also opened a studio in Hauz Khaz village for Lycra in Delhi. The clientele list of this bold designer includes eminent personalities such as Naomi Campbell, Uma Thruman, Susan Fales Hill, molly Simns, Tara Palmen Tomkison, Lara Dutta, and Diana Hayden. Her work has been featured in publications such as Marie Claire Paris, Madame Figaro Paris, Vogue London, New York Post, Vanity Fair, etc. Manish Arora Manish Arora is an Indian fashion designer based in New Delhi. In early 2011, he was appointed as creative director of the womenswear collection of the French fashion house Paco Rabanne.Born and brought up in Bombay (now Mumbai), Manish was studying to graduate in Commerce, when he decided to change his career path and applied for the National Institute of Fashion engine room in New Delhi. He graduated in 1994 after benignant the Best Student Award. Career and success In 1997 Manish Arora launched his own label Manish Arora and started retailing in India. Three years later, Manish participated in the first-ever India Fashion Week held in New Delhi and represented India at the Hong Kong Fashion Week. Arora launched his second label, fish electric razor, in 2001.This colorful, sportswear-styled line was created in association with the athletic apparel manufacturer Reebok. During 2002 Manish opened his first flagship store, Manish Arora tip Fry, in New Delhi and in the following year opened a second store in Mumbai. Another successful showing at India Fashion Week (2003) led to a stocking deal with the fashion house Maria Luisa (Paris) and the beginning of a successful export business. He had a successful debut at the London Fashion Week in September 2005 and received an arouse response from the press as well as the buyers.Manish opened his first Manish Arora franchise store in Villa Moda, Kuwait and another Manish Arora Fish Fry store at Crescent, New Delhi in 2006. In 2007 the first Fish Fry for Reebok concept store opened at the Garden of tail fin Senses, New Delhi, and Arora teamed up with make-up and cosmetics giant MAC for designing a signature collection. He has also collaborated with Swatch for a limited edition of watches. In 2008, once again, Reebok launched the RBK Fish Fry Collection 2008, an exclusive lifestyle range designed by Manish Arora. Indian by Manish Arora, a brand designed for the growing Indian market for womens wear, is licensed to another fashion company. Manish was invited to show his collection at the Fashion in Motion exhibition held at Victoria and Albert Museum, London in September 2007. By 2009 Manish owned four stores in India and sold his collections to more than 80 retailers worldwide. Brand and Clientele The three famous brands of Manish Arora are Manish Arora, Fish Fry and Paco Rabanne. In terms of clientele, Manish Arora is mostly associated with pop divas like Katy Perry, Rihanna and Lady Gaga and other international A list celeb clients