Introduction to Management

Louis Button is one of the most valuables soil in its class which is Luxury in goods. Its products includes of leather goods, handbags, trunks, shoes, watches, jewelry and accessories. Most of people ornament with the LB monogram which designed by well known designer and easy noniceable with simple live style as the idea. Louis Button with a brand Value of $28. 4 Billions in USED with a gross revenue of $9. 4 Billions (Reuters, 2013). 3. Country Background Louis Button headquarters is located in Paris, they had heart-to-heart many outlets all around the world and capital of capital of capital of Singapore put on 3 medium-large outlets and the latest which located inMarina Bay Sands that open unique island store that will float on the water. Singapore its a developed country which also attract tourist from other countries to acclaim to visit as a traveler as well as shopper. The three outlets can be found in Tasmania, ION and Marina Bay sands. 4. soot Analysts Soot abbreviat ion are the shorten words of Strength, Weaknesses, Opportunities and Threats. SOOT analysis are mainly used for a family to build their outlets/ pulverization in overseas to ext destination their products and profits. 4. Strength Brand Value ( the brand is one of the oldest fashion houses with to a greater extent than 150 ears) Easily recognizable (the logo and monogram) The brand has it own outlets in most of the large shopping center. intimately known Designer Custom Tailored available for elite customers 4. 2 Weakness The Shops only available in exclusive stores making it sticky for developing countries The most expensive price compare to other competitors seldom to give discounts to customers 4. 3 Opportunities The company needs to break new on-line(prenominal) fashion trends Large market for sumptuousness goods Celebrity attractions Synergy among brands/merger 4. Threats Financial crisis Competitors Increased market for counterfeit products Resources are depart magnitud e . PEST analysts 5. 1 Political and legal The anti-counterfeiting trade agreement (ACTA) aims to substantiate and international legal framework for targeting counterfeit goods. Where as in Singapore has turn over one of the biggest shopping country in Asia, furthermore Singapore is a Bureaucratic country and extremely centralized, with 17% corporate tax, less(prenominal) tax regimes investors are non subject to capital gains tax, dividend tax, and foreign supervene upon controls (Merger, 2013).On august 9 1965 Singapore became and independent nation and consistently increase their economy, by maintaining their productivity with a stable overspent and has severe laws in focalize and due to strict governance and associated fines less corruption, efficient and transparent government. Singapore has ranked the 1st in the global enabling trade magnate and 18 FAT with trading partners in their trade policy. Singapore itself pay a substantial economy statistics. It was recorded and the data shown as post rateO. 2%, Growth rate 6. 90%, Jobless respect 2. 10% and GAP per Capita $37,293 (Merger, 2013).This massive record shows that Singapore require hygienic basis economy in their government. Louis Button with a sales of 7. 2 billions in 012 were involved in Singapore Trade to GAP balance of 270. 8%, and high dependency on global market trends and fluctuations in macro economy. Singapore citizen with excellent education and healthcare (Saurian C, 2013). Literacy rate of 92. 5% and a multitasking language where they lived as a multinational country that supports each citizens to speak 2 languages, as their mother tongue is Mandarin or English. A significant percentage of non-residents who lived in Singapore with a part coefficient index of 48. Shows that Singapore can easily adapt with foreign where the employee of the company can interact with customers bearing and promote their products relay on their cultures behavior and difference. In the last tens o f years ago, technology in Singapore has a massive evolved of their needs. The growth of technology helps Louis Button to communicate with their headquarters, due the change of currency, products release, transactions and supports more efficient. Furthermore it give a huge electrical shock for both companies and countries to safe their successions to manage their needs.Whereas Singapore had become a developed country the change of technology to renew their materials use its not problem for them to follow the world trade business. 6. Porters analytic thinking Porters Five Forces Analysis 6. 1 Threat of New Entrants Low Competitor GUCCI, Yves Saint-Lauren, Channel, Bally. Jewelry Montanan, Bulgaria, Carrier, built in bed Pannier. Even though impose eat a strong many competitors Luxury goods, levy offer a strong and unique in their products such as high quality products, well service for all(prenominal) customers and brand value.Furthermore, charge has no worries with their co mpetitors they have a stanch customers who ever so bought the products and advertise to their friends, longstanding commitment to quality and Investment required would be extremely large for those who do businesses. Besides that for a new goods brands drug abuse give an impact to LEVY (Dang, 2013). 6. 2 Bargaining Powers of Suppliers For a big company LEVY have a Suppliers and subcontractors are required to adopt with strict environmental guidelines.Where LEVY needs lots of materials they will have many offers which the company produce the materials with the lowest deals and highest quality needs (Dang, 2013). 6. 3 Bargaining Powers of Customers With branded name and value customers had become the most loyal of companies buyers, from the experience that they ever had, has build the trust and set their mind become a loyal buyer. Fashion is a trend with a strong name LEVY has put their products into the top levels and Louis Button products are neer on sale. 6. 4 Threats of Substi tute Products High profile luxury goods LEVY brands have high quality products divergentiations and believe. . 5 Rivalry Among Competitors Moderate In every company will always have their own competitors in this case LEVY are working in Luxury industries in a big scale to have an competitors will always be a positive things to brought new ideas and trends, in fact competitors do not sell exactly analogous products and different brand value (Dang, 2013). To make LB more appealing to the consumers, some products of the brand can be made available only in small quantities, by passing its production of certain products from time to time, or producing special edition of the same handbag in different markets.LB product could become even more premium, Create products for collection of limited editions, expend the trend by increase the popularity by advertisement. Open their outlets store only in high end malls all around the world. To become more premium in their products LEVY may consi der to concentrating its equines model to production of leather goods only fitting specialist in their interest. Louis Button is one of the leading fashion trends industries in the world which has significant every year.Louis Button will always have their loyal customers where they bought their new products, with a strong brand value LEVY has no worries with their competitors. On the other hand due the change of time they have to consider with their resources that year by years will lessen their materials. Louis Button shall put more concern on their weakness in both internal and external put them in the Geiger level of luxury goods market. They may consider to merge with other company in different products offer to increase and fasten their sales.