International Business

REPORT ON A JOINT VENTURE amongst SEALORD grou tholeg LTD (Sealord) & NIPPON SUISAN KAISHA (Nissui) - THE NEW ZEALAND EEL AND THE NICHE JAPANESE market - KABAYAKI food market EXECUTIVE SUMMARY This hide considers a multi dimensional wind which looks long term at the development of the New Zealand aquaculture pains and the potential market for the production , processing and marketing of eel in New Zealand in the first instance. This proposition also considers in brief the long term potential of developing the home(prenominal) eel aquaculture assiduity through Sealord as a production and come tabu vehicle. Sealord would have to diversify and either acquire or pin venture with other Maori organisations to develop the necessary production political program to provide the required product (Te Wai Maori, 2009). Additionally, this report proposes a alignment venture between Sealords (NZ) and Nippon Suisan Kaisha (Nissui) because of Nissuis extensive distr ibution network in lacquer. The primary objective will be developing and providing for the bout point Japanese Kabayaki market with a secondary tension on the interpret of European or Asian markets. For the affair of this report the niche Japanese Kabayaki is the only market world considered.

In excess of two hundred and thirty g-force mensurable tonnes per year of eels was produced globally in 2001. The primary producers of eel argon China, mainland China and Japan. The Japanese Kabayaki market uses more seventy pct of the eel produced. I believe an merchandise opportunity exists and that a conclave of ex port and joint venture in terms of an submi! ssion system into Japan should be considered for the following reasons. At give birth thither is a world shortage of glass eel or infant eel. Any eel produced, is typically from China, Taiwan and or Japan and at least seventy percent of the world supply goes to Japan. A joint venture between Sealord and Nissui would help circularize any(prenominal) perceived risk in terms of up solve capital and access into...If you want to get a well(p) essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper